What I found interesting was the horror of the use of the word herd immunity which struck horror in the general public as the use of the word suggest treating people like cattle. It shows the importance of wording and terminology”. 

Rory Sutherland, Vice Chairman, Ogilvy UK


On Thursday, Rory Sutherland, Chairman of Ogilvy UK and Liam Halligan of the Telegraph discussed group psychology, behavioural science and designing policy.  Rory outlined the benefits of behavioural science can have when developing public policy to help everyone adapt and thrive in times of profound change.

Big Tent Ideas Festival

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